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It’s a small world after all. Baby shark, doo doo doo doo doo doo. There. Now you have to read this article.
You’ve just finished an important project when it begins— “Baby shark, doo doo doo doo doo doo.” Your heart sinks as you realize this melodic invader might be with you for hours—or days. But why do certain songs lodge themselves so firmly in our minds, and more importantly, how can we evict these musical squatters? Earworms—or “involuntary musical imagery” as psychologists call them—affect…
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