When Will Amazon Prime Day Take Place in 2023?

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Excited about Amazon Prime Day? Read on to see if a date has been announced. 

There are certain shopping events that consumers tend to look forward to all year. Black Friday is generally a big one, and the same holds true for Cyber Monday.

But you may not have to wait until late November to enjoy a host of bargains. Last year, Amazon Prime Day, a massive two-day shopping event, took place on July 12 and 13. Consumers across the world spent over $12 billion in the course of the most recent Amazon Prime Day. And it’s fair to assume that we’ll see a repeat this year.

But when is 2023’s Amazon Prime Day scheduled for? The bad news is that Amazon has yet to announce a date officially.

But many retail insiders expect the event to happen in mid-July once again. And that means you only have a couple of months to boost your savings account balance in anticipation of Prime Day 2023.

The time to save for Prime Day is now

Having its annual Prime Day shopping event in July works to Amazon’s benefit. That way, it doesn’t have to compete with other holiday shopping events that come later in the year.

Of course, there’s no guarantee that Prime Day will happen in mid-July this year. But there’s a good chance the event will happen at some point during the summer. So if you’re interested in taking advantage of the deals Amazon commonly puts out, then the time to start setting aside extra funds in the bank is now.

If you don’t save for Prime Day ahead of time, you might end up racking up an expensive balance on your credit card that you don’t manage to pay off for months. And the interest you accrue in that situation might wipe out any savings you reap by scoring Prime Day deals.

Should you sign up for Amazon Prime ahead of Prime Day?

You may be thinking of signing up for Amazon Prime to take advantage of the many deals that are apt to emerge during Prime Day. One thing you should know is that you’re allowed to sign up for a free 30-day trial of Amazon Prime if you haven’t been a member over the past 12 months.

If you really only want to sign up for Amazon Prime to benefit from Prime Day, then it pays to start your trial membership closer to when Prime Day is set to kick off. Since we don’t know when that is just yet, you may want to wait on that free trial until more details come out.

Meanwhile, if you have an existing Amazon Prime account but have been thinking about canceling it, you may want to hold off for another couple of months. That way, if Prime Day does happen in July, you’ll be in a good position to take advantage of it.

Of course, we don’t know what deals are in store for Prime Day this year. Amazon commonly leaks certain deals ahead of time, but given that the dates for Prime Day have yet to be announced, it’s hard, at this point, to get a handle on what will be on sale.

But based on previous years, it’s fair to assume that you’ll be able to find discounts on everything from toys to apparel to electronics on Prime Day. So it’s definitely worth setting some money aside for the big event — no matter when it ends up happening.

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The Ascent does not cover all offers on the market. Editorial content from The Ascent is separate from The Motley Fool editorial content and is created by a different analyst team.John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Maurie Backman has positions in Amazon.com. The Motley Fool has positions in and recommends Amazon.com. The Motley Fool has a disclosure policy.

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