This New Costco Dessert Has Consumers Scrambling to Find It

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It certainly sounds delicious. 

Some people shop at Costco for things like toilet paper and bulk cereal. But I have a confession to make. One major purchase category of mine at Costco is none other than baked goods.

In my house, for example, we have “Muffin Saturdays.” And while I could spend $4 at my local bakery for a modest-sized muffin, my local Costco sells a 12-pack of mega-muffins for $9.99. So all told, opting for Costco results in a lower credit card tab. And they even let you mix and match your muffins, which is an added perk.

I’ve also been known to do things like impulse-buy Costco cheesecakes to satisfy cravings, or load up on Costco bakery cookies when I’m too busy to bake myself. These habits aren’t particularly good for my wallet or waistline. But I automate my savings every month to stay on track, so I can generally afford these modest splurges. And as for the waistline factor, well, that’s what exercise is for.

Meanwhile, I just got word that Costco has introduced a new dessert offering into its lineup. And while it hasn’t hit my local market just yet, you can bet I’m going to be on the lookout for it — and that I’ll be scooping it up the moment it hits the shelves.

How does almost five pounds of chocolate peanut butter goodness sound to you?

Costco is known to introduce new products on a regular basis. It’s one of the things I like most about the store.

Now, some lucky Costco customers can walk into the bakery department and snag the warehouse club giant’s latest concoction — a peanut butter chocolate pie that weighs between 4.5 and 4.75 pounds. The pie is said to have a buttery graham cracker crust with a chocolate and peanut butter mousse center, according to Laura Lamb, the brains behind the social media fan page Costco Hot Finds.

As you might imagine, Costco fans are eager to get their hands on this new creation. But it hasn’t reached every market yet, so like me, you may have to wait — which, I guess, is a good thing or a bad thing, depending on how you look at it. To spin it positively, I suppose I now have more time to finish up all the leftover Costco cheesecake in my freezer before bringing a new dessert home.

Is Costco’s new pie worth buying?

If you love chocolate, you love peanut butter, and you love pie, then you may be tempted to pick up this beauty from Costco. But before you do, think about your finances.

It’s a lousy reality, but right now, a lot of people are cash-strapped due to inflation. So if you’re barely covering your essential bills, you probably don’t want to drop a bunch of money on a giant dessert if there’s no particular occasion you have it earmarked for.

What’s more, if you don’t have an upcoming birthday or special event that calls for a large dessert, then buying Costco’s chocolate and peanut butter creation could actually mean throwing your money away. Even I, a self-proclaimed dessert fanatic, probably couldn’t take down an entire pie within a week without getting sick. So unless you have ample freezer space, you may want to either pass on this concoction, or otherwise wait for an opportunity to share it.

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The Ascent does not cover all offers on the market. Editorial content from The Ascent is separate from The Motley Fool editorial content and is created by a different analyst team.Maurie Backman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Costco Wholesale. The Motley Fool has a disclosure policy.

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