Target’s New Brand Could Be a Lifeline for Budget-Conscious Consumers

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Many consumers are feeling cash-strapped these days. Read on to see how Target is coming to the rescue. [[{“value”:”

Many Americans are struggling with their personal finances these days, and understandably so. Although inflation has cooled since peaking in 2022, living costs are still elevated. And a lot of people are having trouble making ends meet and covering basic necessities.

It’s with that in mind that Target is introducing its new Dealworthy product line. The line will feature a few hundred items across a variety of product categories, including everyday basics like toiletries and underwear. Most of the items that fall under the Dealworthy umbrella will be priced at under $10, with some items costing as little as less than $1.

If you’ve been having a hard time covering your basic living expenses, then you may want to keep an eye out for Target’s new product line. That said, you might already have access to budget-friendly products at existing retail stores and sites.

Budget-friendly options already abound

Target tends to have a pretty loyal fan base, but it’s not a discount retailer per se. The new Dealworthy product line is designed to draw in budget-conscious consumers who may be more inclined to seek out discount stores for their everyday shopping needs.

Once Target’s new line hits the shelves, it could be worth checking out to see how competitive the prices end up being. You may find that you can save a lot of money on the items you commonly bring home. But you should know that you might already have access to similar deals if you know where to look.

Retailers like Walmart and Amazon, for example, offer a host of low-cost items whose prices may be comparable to Target’s new line. And when it comes to low-cost toiletries and household essentials, your local dollar store may be a perfectly good source of affordable products. So rather than bank on Target’s new offerings, it could pay to explore the options that are currently available to you.

You don’t want to fall into the classic Target trap

There’s a running joke about going to Target to buy milk and eggs and emerging 60 minutes later with a $100 credit card tab at a minimum. The Target name has long been synonymous with impulse buys. And while that may not be such a terrible thing for someone who’s doing okay financially, it’s problematic for people who are currently living paycheck to paycheck with no money in their savings account whatsoever.

As such, pledge to proceed with caution if you’re not much of a Target shopper at present but intend to start visiting the store in short order to check out its new low-cost product line. Target has a way of tempting people to overspend, and you don’t want to end up in debt because of it.

If you decide to take advantage of Target’s new line of lower-priced items once they hit the shelves, make a shopping list each time you visit the store and stick to it. You may even want to estimate the cost of those items ahead of time and bring just enough cash with you to cover them (perhaps a little extra in case sales tax throws your calculations off). Shopping without a credit card is a really good way to avoid extra purchases — and the pile of debt that might ensue as a result.

Finally, don’t assume that Target’s new Dealworthy line will be your least expensive option. Once you see those products arrive, compare their cost to what competing big-box stores and dollar stores charge. You may find that while Dealworthy products are cheaper than comparable items within the confines of Target, they’re not the cheapest on a whole.

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The Ascent does not cover all offers on the market. Editorial content from The Ascent is separate from The Motley Fool editorial content and is created by a different analyst team.Maurie Backman has positions in Target. The Motley Fool has positions in and recommends Target. The Motley Fool has a disclosure policy.

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