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How in the world did we shop before social media. We have it so easy today. I remember purchasing and compiling lots of newspapers and magazines looking for Black Friday and holiday deals. Now we can get information about special offers and discounts with a press of a button.
We have to wonder, if having such easy access to holiday shopping deals via Facebook, Twitter and other social media networks influences us to spend more money.
Crowdtap created this cool infographic about the social side of holiday shopping.
Based on the numbers in the infographic, 92% of consumers trust earned media over all other forms of advertising, and two out of three shoppers purchased a gift they found via social media.
Check out the infographic below to see how social media influences holiday shopping and and share in the comments below how often you use social media and mobile tech when you go holiday shopping.
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Image Source: Flickr, Mashable
Originally posted on Nov. 28, 2014.
