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Gold’s reputation as a stable asset resonates with these folks. Jacob Boomsma / Shutterstock.com
Gold has long been valued as a safe-haven asset, particularly during times of economic instability and inflation. Today, gold remains a key part of consumer portfolios because it holds its purchasing power even when other assets, such as stocks or real estate, may falter. In recent years, interest in gold has seen significant growth, largely driven by uncertain global economic conditions.