Prime Day Is Coming on Oct. 10. Here’s How to Make Sure You Don’t Miss the Hottest Deals

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Amazon’s mega sales event is having a repeat in October. Read on for ways to make the most of it. 

Amazon’s July Prime Day event was hailed as one of the most highly anticipated shopping events of the year. And now, Amazon is gearing up to do it all over again with its Prime Big Deal Days, which are slated to take place on Oct. 10 and 11.

If you’ve been saving up for October’s Prime Day event, you may be getting increasingly excited about it by the day. But here are some key steps to take if you want to put yourself in a position to capitalize on the best bargains.

1. Set up personalized deal alerts

There are apt to be certain hot-ticket items that Amazon will be slashing prices on during its October Prime Day event. But that doesn’t mean you’re looking for or interested in those specific items. And you don’t want to find yourself getting distracted by offers on the big day for things you don’t need.

A better bet? Make a list of the items you want ahead of Prime Big Deal Days. Then, go to Amazon and create deal alerts for the specific things on your list. If prices drop during October’s Prime Day event, you’ll be notified automatically.

2. Order your list by priority

During Prime Big Deal Days, you may find yourself overwhelmed with options as those deals drop one after the other in short order. To stay focused and make sure you end up with the items you really want, make a list before the big event that’s ordered by priority.

If the most important thing to you is snagging a tablet or laptop, put that item at the top. Then, work your way downward in order of importance.

Remember, if you charge a $100 kitchen gadget on your credit card at the start of Prime Big Deal Days, and that’s the fourth-most important thing to you, you’ll risk not having enough money left over for your personal top three. So aim to tackle your list in order so your money does the most for you.

3. Keep checking in

If you have a job and other responsibilities, you probably can’t afford to spend the entirety of Oct. 10 and 11 glued to your laptop. But it pays to visit Amazon multiple times during that two-day period to see what’s happening.

One strategy you may want to employ is to do some shopping the morning of Oct. 10, then check back that evening, and then have another look in the afternoon of Oct. 11. Remember, the deal alerts you set up will inform you of bargains related to the items you designate. But checking the site often might alert you to deals on items you could use but didn’t think to put on your list in the first place.

If Prime Big Deal Days is anything like Amazon’s July Prime Day event, the savings opportunities have the potential to be massive. Take advantage by setting up custom alerts, setting priorities for yourself, and checking in at a cadence that’s reasonable without going overboard.

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The Ascent does not cover all offers on the market. Editorial content from The Ascent is separate from The Motley Fool editorial content and is created by a different analyst team.John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Maurie Backman has positions in Amazon.com. The Motley Fool has positions in and recommends Amazon.com. The Motley Fool has a disclosure policy.

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