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We’re all bad at spotting fake negative reviews, however. Krakenimages.com / Shutterstock.com
Your personality appears to affect your ability to spot fake reviews when shopping online, according to recent research. For a paper published in the Journal of Consumer Marketing, researchers examined the ability of more than 400 people to sniff out fake hotel reviews, and then gave them a personality test. Each participant was given a set of eight hotel reviews to evaluate from among 1,600…
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