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Find out the brand that’s trending hot with older Americans. Pranithan Chorruangsak / Shutterstock.com
Baby boomers have fallen in love with TripAdvisor. The Needham, Massachusetts-based company that includes web-based travel agencies, comparison shopping websites and other services finished atop the latest quarterly Ad Age-Harris Poll boomer brand tracker index. The index measures the growth of a company’s brand equity, which indicates the value that shoppers see in a brand at any given point…
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