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 What you don’t know may be costing you more money at checkout. Prostock-studio / Shutterstock.com

One of the easiest ways to maximize value for your retail dollar is to buy private label products. Private label (also called “private brand,” “store brand,” “own brand” or “our brand”) are products made specifically for a retailer and carry the chain’s name or a brand name created exclusively by that retailer for its stores. No longer limited to a handful of grocery items…

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