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If you fall for any of these stealthy tactics, your budget will suffer for it. frantic00 / Shutterstock.com
When you open a menu, you’re looking at a marketing tool that’s designed to steer you toward choices that increase profits for the restaurant you’re visiting. Like all businesses, restaurants exist to make money. The goal of menu design is to draw attention to the items they are most eager to sell. Typically, these are the costliest choices. So, knowing the techniques of menu design will make you…
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