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 Spoiler alert: The average discounts at Costco and even Amazon are among the tiniest in 2023. Juan Llauro / Shutterstock.com

Not all Black Friday sales offer equally good deals — and a new analysis illustrates just how true that is this year. WalletHub found that the average discount offered by major retailers ranges from as little as 17% to as much as 59%. The analysis is based on a review of more than 3,500 deals from the Black Friday ads of 13 of the biggest U.S. retailers. Among all the retailers included…

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