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Sometimes the brand-name version is clearly superior. SFIO CRACHO / Shutterstock.com
What’s in a name? Well, in the case of many brand-name products like bleach, mostly marketing costs. We consumers are easily swayed by ads that portray their products as somehow more effective, more prestigious or of higher quality, when in fact some store-brand or no-name products are essentially identical and cheaper. We identify plenty of them in “32 Products You Should Always Buy Generic.
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