5 Online Tricks Retailers Use to Manipulate Us

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 Here’s how retailers use “dark patterns” on their websites and apps to make us spend more and share private information with them. Grusho Anna / Shutterstock.com

Are you paying for an online vitamin subscription when you only wanted to try one bottle? Or did you end up with more items than you bargained for in an online shopping cart after jumping on a single hot deal? You might have been tricked by “dark patterns.” Retailers, travel sites and other online services use dark patterns that not only annoy and frustrate us, but as a Princeton study found…

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