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If you’ve yet to enjoy Kirkland products, you’re missing out. Read on to see why.
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If you’ve ever spent a meaningful amount of time roaming the aisles at your local Costco store, you may have noticed that the Kirkland name appears on a host of products. If you’re not sure why that name keeps popping up, the answer is simple.
Kirkland is Costco’s signature brand. It was first introduced in 1995, and since then, the line has expanded to encompass a wide range of items ranging from medications to pantry staples to baked goods. If you’ve yet to give Kirkland products a try, you may want to purchase some on your next Costco trip for these key reasons.
1. They’re often less expensive
Costco likely doesn’t spend the same amount of money to market its Kirkland products as other brands spend to market theirs. As such, you’ll often find that bringing home Kirkland products results in a much lower credit card tab.
For example, Costco sells a 12-pack of Kleenex tissues online for $24.99, and when we break that down based on the number of tissues you get, it’s $0.03 per sheet. Costco also has a 12-pack of Kirkland tissues available for $19.99 that comes out to $0.02 per sheet. That’s savings you might as well reap. (Note that prices may differ in stores from what you see online, and that in-store prices are generally lower.)
2. You might find something new that you like
As mentioned above, you’ll find the Kirkland name on a host of items at Costco, many of which are of the food variety. And if you give some of those items a try, you may find that you’re able to add some interesting eats into your rotation.
You might, for example, decide that Kirkland Signature Cashew Clusters serve as a nice, filling midday snack. Or, you may decide that Kirkland Signature Creamy Almond Butter is the best thing you’ve ever put on a piece of toast.
3. They’re often made by the brands you already know and like
You might be quick to assume that Kirkland products are inferior in some way to the brands you’re more familiar with. But actually, some of the companies whose products you already buy might actually be the brains behind the Kirkland items you see at your local Costco.
Case in point: Kirkland’s Signature House Blend Coffee, Medium Roast is actually made by none other than Starbucks. And that’s not something Costco tries to hide — it says it right there on the label. Similarly, you can buy a massive jar of Kirkland jelly beans, and they’re actually made by none other than Jelly Belly, a name that many consumers already know and love.
It’s natural to get used to certain products and stick with them, whether it’s food, cleaning supplies, or clothing. But before you write off Kirkland products, do some comparison shopping and give them a chance. You may find that you’re able to enjoy a lot of savings by loading up on Kirkland items without compromising on quality in any way whatsoever.
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We’re firm believers in the Golden Rule, which is why editorial opinions are ours alone and have not been previously reviewed, approved, or endorsed by included advertisers.
The Ascent does not cover all offers on the market. Editorial content from The Ascent is separate from The Motley Fool editorial content and is created by a different analyst team.Maurie Backman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Costco Wholesale and Starbucks. The Motley Fool has a disclosure policy.
