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The ranking considers factors like cleanliness, service, quality, speed of service, menu appeal, brand sentiment, value and, of course, customer loyalty. Iv-olga / Shutterstock.com
Who doesn’t feel passionate about some of their favorite restaurants? Market Force Information, which provides market research for business clients, surveyed 3,780 North Americans about their most-recent dining experience to find the fast food (also called quick-serve restaurants, or QSR) and casual dining chains to which customers feel the strongest loyalty. The researchers considered 86 brands…
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