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If products bearing the giant warehouse store’s brand seem awfully familiar, there’s a good reason. The Image Party / Shutterstock.com
Stroll through any Costco, and you’ll find it hard not to notice brand-name products stacked right next to displays of Costco’s own Kirkland Signature brand. Costco’s thinking is clear: Remind the customers that while they can surely spend extra for a familiar label, they’ll save money by buying the Kirkland version. And it’s been a profitable venture for the company. According to CNN…
