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 So many of us depend on this remarkable retailer. What’s the secret sauce that makes Amazon addictive? Marina Bakush / Shutterstock.com

For Amazon regulars, it’s hard to imagine life before you could click a few buttons and have practically anything you want delivered within days — or even hours. It’s so easy to shop at the giant retailer that users need willpower and savvy to avoid overspending. Understanding some of Amazon’s ingenious marketing tactics also can help you make conscious choices rather than automatically succumbing…

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